Call tracking is a method of tracking down the origin of a cost-per-call that was made by the client to business. There are several methods that are employed to tracing the calls which includes:
* Keyword and visitor call tracking: allows you to understand the origin of most number of calls. It could be a campaign, website or a keyword search. This enables you to take the online path of the customer on your website.
* Dynamic website call tracking: creates one tracking number for each marketing campaign. This helps understand which specific campaign has led to the call. Through instant notifications, this serves as a great way of call tracking platform.
* Static and offline call tracking: involves tracking down calls made due to the sources like newspaper, television, brochures, etc. A better way of tracking them down can show the clear path as to which way the marketing campaigns should be focused.